Assessment
Since partnering with MacroFab, the company has witnessed tremendous growth in its order volume and complexity. This growth was substantial enough to warrant a transition from MacroFab's self-serve platform, where the company began, to a sales-assisted model with enhanced support and service options.
Nevertheless, the automation company opted to stick with the self-serve platform, reflecting their trust in the platform's efficiency and the customer success team's transparency. Furthermore, MacroFab's platform empowers the growing business to independently manage its inventory and make orders at its convenience, bolstering operational efficiency and effective inventory management. However, the launch of new products signaled a shift in their needs.